In this episode, we chop it up with Jimmy Fellone—media strategist by day, food-and-film creative genius by night, and the man behind Takes and Plates. Jimmy’s built a unique platform that pairs recipes with movies and shows (yes, seriously), and he’s got the SEO strategy, chef collabs, and hilarious takes to back it all up. Whether he’s ranking #1 on Google for “hats and broccoli” (don’t ask—just listen), or filming with red headlamps in a Utica kitchen at 6 AM, Jimmy’s cooking up more than just mashed potatoes.
If you’ve ever argued about what to watch, needed dinner inspiration, or just love a good story behind your favorite local restaurant—this episode’s for you.
Tune in for:
• How Takes and Plates started during COVID as a creative side hustle
• The genius behind pairing movies like Whiplash with “whipped” mashed potatoes (get it?)
• Why chefs are often the most under-celebrated artists—and how Jimmy’s helping tell their stories
• A behind-the-scenes look at passive income, SEO, and building a brand from scratch
• The unexpected power of food, film, and storytelling in bringing people together
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Bonus: If you geek out over a well-shot food video, quote movies like it’s a second language, or think dinner just tastes better with a good soundtrack, you’re gonna love this one 🎬🍽️🔥
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Show Markers:
(0:00) - Intro: Meet Jimmy Fellone & the Origins of Takes and Plates
(0:50) - Side Hustle Origins
(2:20) - Pairing Food & Films
(4:45) - Getting Inspired to Cook
(7:10) - Unique Dinner Party Ideas & Recipes
(8:45) - SEO & Monetization
(11:00) - Why Chefs Deserve to Be Celebrated Like Artists
(12:30) - People Crave Stories
(14:15) - Approach to Creating Content
(15:10) - Inspired by Food Shows
(16:00) - Food & Music
(17:30) - Mixing Up Show Watching Snacks
(19:30) - Where is Takes 'N Plates Going?
(21:55) - Cultural Shift to Shows
(24:00) - Lessons Learned
(27:00) - Patience & Consistency
(28:15) - Narrow Focus vs. Trying Things
(31:20) - Rapid Fire Questions
(37:40) - Finding Takes 'N Plates
