What does a tourism professional actually do—and why should you care? In this episode, we sit down with Sarah Calero, President of Oneida County Tourism, to talk about what it really means to promote a region like Central New York. Spoiler alert: it’s not just about hotels and highways—it’s about stories, small towns, hidden gems, and reminding people why this place still matters.
Sarah shares how she accidentally stumbled into tourism, what it’s like marketing your hometown to locals and outsiders, and why she’s so passionate about getting people to explore the places right in their backyard. This one’s packed with local charm, fresh perspective, and a whole lot of heart.
Episode Highlights:
• How she ended up in tourism by accident—and why it instantly clicked
• The moment her NYC friends thought the night sky was a planetarium
• Why Sylvan Beach has more charm than people give it credit for
• What “agritourism” really means (and why it’s growing fast)
• Why golf isn’t just a hobby for her—it’s part of how she experiences and connects with the region
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Show Markers:
(0:00) - Show Intro & Meet Sarah
(0:45) - Starting Career in Tourism
(3:30) - What Sarah Loves About Oneida County
(6:10) - Bringing Young People Home
(9:30) - Role & Mission of Oneida County Tourism
(12:30) - Working with Turning Stone
(14:20) - Rebranding
(20:30) - Agritourism & Changing Travel Habits
(23:45) - Buying Local Meats & Health Focus
(26:10) - Love For Golf
(27:45) - Birthday Party Story & Meeting Husband
(29:40) - So Many Great Courses
(32:25) - Something For Everyone
(34:00) - Becoming a Parent
(37:40) - Leadership & Imposter Syndrome
(41:25) - Rapid Fire Questions
